Building Brands in Emerging Markets Essay

1.Briefly State the Main Idea of the Article.The main(prenominal) idea of the article is to explain the entry barriers that refreshful crossways need to conduct in emerging markets that in pay offed markets. The existence of different gentle of channels available to promote their ware and expand the awareness. The main terzetto factor ins discussed in the article are Word of mouth, in store drive and initial brand consideration.But, there are separate factors that also discharge play a major role in the growth of a product in any market as is the geographical localisation of function of the product. In developed countries where access to internet and TV it is not limited, the media merchandising plays a big role in the awareness of the product because this efficiency be the first approach to early adapters or invigorated consumers of the product. spot in countries where access to internet or a TV is limited, the product only force out rely on the Word of Mouth.2.Lis t Three grievous Facts That the Author Uses to Support the Main Idea.Word of mouth This channel it is the close important for a raw product in a tender market, because it depends of the feedback is given by friends, relatives to the consumer.The in store experience this is when the consumer has the first interaction with the product and that influences the final decision of the consumer.The initial brand consideration This factor does not play a big role compared with the other ii only if is a factor to be taken into consideration for future(a) product in assure to expand the awareness of their product.3.What Information or Ideas Discussed in this Article are Also Discussed in your Textbook, Discussion or Other Readings that You Have Done.Understand the Global Marketing Environment winning into consideration the different stages of the market. The different stages of the market in this article can be described as the low, high, upper level income of the countries where the access to media confabulation can be a crucial factor in order to expand the awareness of any product.Also, the social and cultural environments play a big role in the market plan of a product in emergent and developed markets, understanding these two environments provide realize the product in order to understand how to target a special(prenominal) group of customers adding value to their needs.4.List Any Examples of Bias or Faculty cogitate That You Found in the Article.In my personal opinion I bank that the article does not have any faulty reasoning, I entrust they are giving their feedback through their point of view, but I will like to address that most of the times developed countries fail to develop marketing strategies in emerging countries, for example they focus in marketing their product through TV in countries where the abstention to buy new products promoted through TV or web is low, they need to bring new strategy ideas in order to market their product in othe r countries.5.List Any New Terms/Concepts That Were Discussed in the Article and Write a Short Definition or Commentary.Word of Mouth this concept it is not new for me I understand what it means but I calculate it is a crucial factor in order to buy something new for me. For example when I started with the mountain biking, I was the emergent consumer to the market but thanks to my friends I was able to decide which where the best bicycles for me considering my budget, as surface the accessories required helmet, gloves, cleats etc. (this is an opposite example but I think it works to explain that word of mouth is a major player when marketing and expanding products)