Monday, September 30, 2019
Digital Natives and Social Media
Abstractà emmaà Conferenceà 2013à Bournemouthà University Digitalà Nativesà andà Socialà Media An Empirical Study about the Importance of Social Media and its Impact onà Media Communication Author(s)à Prof. Dr. Mike Friedrichsen Stuttgart Media University Media Business and Media Economics [emailà protected]? stuttgart. de (email for correspondence! ) Prof. Dr. Wolfgang Muhl? Benninghaus Humboldt University Berlin Department CulturalAn Empirical Study about the Importance of Social Media and itsImpact on Media Communication Keywords:à Digital Natives, Social Media, Social Networking, Media Communication, Flow of Information, Use of Social Media Digital Natives are the generation born during or after the general introduction of digital technology. While individuals from elder generations recall organizing, planning and interacting withone another without mobile devices, computers or the Internet, Digital Natives have been using these technologies since th eir early years.Theyà areà theà same,à butà differentà toà previousà generations. Digitalà Nativesà haveà anà inherentà understandingà ofà digitalà technologies,à asà theyââ¬â¢veà beenà integratedà intoà theirà livesà sinceà earlyà childhood. Theyà areà partà ofà aà tech? savvyà generationà atà theà forefrontà ofà technologicalà progressà andà wantà toà beà connectedà whenà theyà wish,à fromà anywhere. Nowà graduatedà fromà secondaryà education,à theà firstà generationà ofà Digitalà Nativesà isà enteringà theà workingà worldà ââ¬âà andà transformingà ità atà aà fastà pace. Technologyà hasà beenà integratedà intoà theà livesà ofà Digitalà Natives
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