Book Report for Creative Business Essay Example | Topics and Well Written Essays - 1000 words

Book Report for Creative Business - Essay ExampleIts spawning untested businesses, transforming existing is, saving companies m adepty, and creating wealth. Its changing the way people shop for daybooks, cars, vacations, advice-just about everything. Its forcing companies of all sizes and types to face late competition, explore new business opportunities, and adopt new ways of conducting business. In the span of just a few years, these changes had touched every business and industry.Cameron Footes The Business Side of Creativity The Complete Guide to campaign a slender Graphic Design or Communications Business (2002) is a landmark book that contributes to the idea of graphic designers of how they could manage their own small business in the Information Age. Starting a new business or successfully managing a small company in like a shots global economy could be a cumbersome challenge and it definitely requires immense creativity and willingness to exploit new opportunities. Sm all companies often lack the resources to buffer themselves from competition. Further much, once a new product or process is brought to the market, competitors study only a short time to be up and running with something similar. Thus, the biggest challenge for small businesses today is to make a product or provide a service that is hard to imitate.Footes book is divide into five sections. ... He tackled the things one had to know in starting and running a single- person operation in graphic design. It includes the norms, standards, and appropriate expectations. There are some helpful tips strewn over like Just remember that the only place youll ever find that is 100 percent free of politics is your own, single-person office. Youll have more time for personal work. When you work alone, you can work very productively (p. 20). He reminded that the fact that one has decided to stake his or her future on freelancing shows he or she is to be a person with high energy and an entrepreneu rial spirit. It also marks us as the type of person whose ego worth depends on what we can do best.In Section 2 of his book, Foote tackled the pricing and the taxation plowshare of this kind of business. This section of the book gives the readers an overview of how to charge for time, explains the preparation estimates, and keeping more of what one makes in managing a freelance designer job. In pricing, for instance, he suggested before sitting down to determine how much to charge, one must look at the big picture. Many individuals assume that pricing is the most important reckon in business success. When a designer decides that Ill make up with higher volume what I dope off through lower rates, it could mean two flaws. First, working harder at lower prices often results in creative burnout. It may be financially successful, but for how long and at what price Second, a record for low-price work attracts smaller, less sophisticated, and more demanding clients (p. 99). In Section 3, Foote tackled the marketing and selling strategies in this type of business. He gave some tips where the opportunities are, the portfolio preparation and presentation,